In-app purchases continue to be popular. New data coming from Sensor Tower this week for both developers and their userbase. The data coming from Sensor Tower – shows that iPhone users spent 23% more on in-app purchases in 2017, compared to 2016. This data comes from purchases that are being made through Apple’s already existing in-app purchasing system directly built into iOS.
Intelligence data from Sensor Tower reveals that the “average amount spent per active iPhone” hit a new high of $58 last year. Compared to $47 in 2016. Of that $58, games contributed to about $36, followed by entertainment, music, social networking, and lifestyle applications.
There was an increase of 10% year-over-year in terms of apps downloaded per phone, that number rises up to 45 apps. However, photo and video apps installed decreased by 10 percent year-over-year.
“U.S. iPhone users installed an average of four more new apps in 2017. Compared to the year before,” the company says.
Games again made up the largest share of those apps at just over 13 installed per device. Which is up from 12.3 in 2016, a 7 percent increase year-over-year. Among the remaining most-downloaded categories on iPhone last year in the U.S. Entertainment grew 7 percent from 2.9 per device to 3.1 on average. Utilities grew 4 percent from 2.3 to 2.4 per phone.
Social Networking was unchanged at 2.9 installs per device, while Photo & Video app installs per iPhone decreased 10 percent year-over-year from 4 installs to 3.6 per phone.
Senor Towers is providing a lot of insights. All regarding in-app purchases and you can see the data charts below: