Apple Maps has always had a bad reputation which follows it around. However, Apple is wanting to change that starting in iOS 12 when Apple launches a massive effort to rebuild Apple Maps which the company has been working on for 6 years. More to the point; the mapping data.
Apple wants to solely rely on itself to provide mapping data, instead of relying on external, third-party companies. Starting off this new trend will be when Apple has new mapping data for the Bay Area and San Francisco before widening the area to Northern California later this year.
Interview with Eddy Cue:
Eddy Cue is in charge of Maps at Apple as he runs the Internet Software and Services at the corporation and he was interviewed by TechCrunch; here’s what he had to say:
“Since we introduced this six years ago — we won’t rehash all the issues we’ve had when we introduced it — we’ve done a huge investment in getting the map up to par,” says Apple SVP Eddy Cue, who now owns Maps in an interview last week. “When we launched, a lot of it was all about directions and getting to a certain place. Finding the place and getting directions to that place. We’ve done a huge investment of making millions of changes, adding millions of locations, updating the map and changing the map more frequently. All of those things over the past six years.”
Some key points, we’d like to highlight include the fact that Apple is now focused on building the “best map app in the world” which Cue says requires “building all of our own map data from the ground up”. Apple also announced that they will be using a new, private method for collecting data from iPhones:
“We specifically don’t collect data, even from point A to point B,” notes Cue. “We collect data — when we do it —in an anonymous fashion, in subsections of the whole, so we couldn’t even say that there is a person that went from point A to point B. We’re collecting the segments of it. As you can imagine, that’s always been a key part of doing this. Honestly, we don’t think it buys us anything [to collect more]. We’re not losing any features or capabilities by doing this.”
The new mapping system will include the ability to update and correct data in real-time. Allowing for Apple to address road works and corrections to the road layout much more quickly than they currently can do. The data will be more accurate and detailed as it will be coming directly from the Apple Maps vans which have been driving around since 2012.