Apple’s App Store turns 10-years-old

Apple launched their App Store ten-years-ago on July 10, 2008, with only 500 apps. Fast-forwarding a decade the App Store is now home to 2 million and counting apps. Apple was the first company to launch an App Store which ignited like a wild-fire, as years later we now have the Google Play Store and the Microsoft Store.


In the Press Release, released by Apple today. The tech giant included some testimonials from some of Apple’s executives with Senior Vice President of Worldwide marketing Phil Schiller saying:

In its first decade, the App Store has surpassed all of our wildest expectations — from the innovative apps that developers have dreamed up, to the way customers have made apps part of their daily lives — and this is just the beginning. We could not be more proud of what developers have created and what the next 10 years have in store.

The App Store Today:

Apple touts their App Store as a place that changed how people work, play, meet and travel. The company also said that the App Store has created a safe place for users of all ages. With customers in 155 countries visiting the App Store more frequently. With most of them spending more time inside, along with downloading and using more apps than ever before.

Apple’s Stance on Privacy:

Back when Apple launched the App Store, the company was still focused on privacy back then, just like they continue to be today. With an always evolving world, privacy is increasingly becoming more important.

Protecting user privacy is paramount in the Apple ecosystem, so from the beginning, Apple has taken great care in providing clear guidelines to developers and thoughtfully curating a safe, trusted app marketplace to ensure the best experience possible for customers around the world to discover and access apps.

Apps on the App Store:

Apple’s App Store succeeded because of some principals, these being; a brand-new redesign that came in iOS 11 bringing more curated content – making discoverability easier. Alongside, software and hardware updates that gives developers motivation to keep evolving their app with Apple’s latest and greatest tools.

Games on the App Store:

Games have been a huge success over the past decade. More and more developers are developing complex games which provides great entertainment to the end user.

Games such as Heads Up!, Pokémon Go, HQ and Fortnite have created communal, cultural moments around the world, while new technologies have brought console quality games to mobile, including Vainglory, The Witness and Arena of Valor, delivering an unparalleled gaming experience to over 1 billion customers.

Productivity Apps on the App Store:

In recent years, Apple has had a huge push to make the iPad the next computer with advert campaigns like ‘What’s a Computer?’ and ‘We Hear You’.

Today, customers can enjoy more than 1.3 million apps designed specifically for iPad, including Procreate, Lightroom, Microsoft Office 365 and Prêt-à-Template — which allow for creativity on the go, beyond office or studio walls, or wherever inspiration may strike.

Health Apps on the App Store:

Apple has had a major focus on health with the launch of the Apple Watch in 2015. Apple has expanded the HealthKit integration for developers in recent years. Allowing some really great apps that integrate with the Health app which is the hub for everything to do with Health.

More than 500 doctors and medical researchers have used Apple’s ResearchKit and CareKit software tools for clinical studies involving 3 million participants on conditions ranging from autism and Parkinson’s disease to post-surgical at-home rehabilitation and physical therapy. Thanks to these innovative tools, customers are increasingly able to use iOS and Apple Watch apps to monitor their overall health and well-being.

In-app Purchases:

Back in 2009, Apple announced that in-app purchases would be coming to the App Store, and so they did. They brought developers huge benefits as they would be able to receive more money for their hard-work which in-turn would most likely secure the future development of that app.

With the introduction of in-app purchase (IAP) in 2009, customers could download an app and then pay to unlock different levels and functionality, allowing more people to experience new apps before committing to buying them. By June 2010, $1 billion would be paid out to developers from IAP and paid apps.

In 2011, the App Store started supporting subscription apps, and by 2016, had expanded support to all 25 of its categories, including Games, Kids and Health and Fitness. Over 28,000 iOS apps now offer subscriptions, including Netflix, iQiYi, Tinder, LinkedIn, Sing! By Smule, Headspace and Dropbox, making it easy for millions of new customers to instantly discover and sign up for or unsubscribe from these services. Subscriptions are up 95 percent from last year, and as of June 2018, developers have earned over $100 billion from the App Store.


Apple, unlike other companies, is focused on making everything more accessible. The tech giant has made all of its softwares extremely friendly in terms of accessibility with the company providing developers with tools that make sure their app is more inclusive for everybody.


Apple launched Swift Playgrounds to help the next generation learn how to code and program. Apple wants to empower as many people as possible and they strongly believe that programming will become a part of everyday life.

Apple introduced the Everyone Can Code program in 2016 to encourage learning, writing and teaching code, and today it is available to tens of millions of students around the world who can learn code, problem solve and create apps that will transform the future. Also in 2016, Apple launched Swift Playgrounds, an innovative iPad app that brings real coding concepts to life with an interactive interface for students of all ages and beginners to explore working with Apple’s Swift coding language.

Happy 10th Birthday, App Store!

Here’s to the next decade.