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Apple reports an all-time high Mac revenue as a result of strong MacBook Pro sales

Apple held its Q4 2020 earnings call for investors and shareholders on Thursday, October 29, 2020. In the same livestream Tim Cook, on behalf of Apple reported $9 Billion dollars in revenue for the Mac. This is a new quarterly record. As a result of this, Apple ended the year with an annual revenue of $28.6 Billion dollars just for the Mac – A new all time high.

Apple says this new all time high comes as a result of strong MacBook Pro sales. We believe this is due to the pandemic and many creative professionals working from home alongside other Mac users. Despite having a moderately bad revenue on the iPhone front, Apple has reported profits for iOS front. This may be due to booming iPad sales for education and remote learning.

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Apple introduced a new 16-inch MacBook Pro model  to it’s customers in the first quarter of the fiscal year 2020 with a 13-inch refresh following the bigger model. 13 inch MacBook Pro solved many of the problems of the older model while adding brand new Intel mobile processors.

Luca Maestri, Apple’s financial chief said “Apple saw amazing customer response” in context of the new MacBook Air for the back to school season.

You can read our full coverage on Apple’s earnings call here.

Read more from us here.

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