Beats by Dre have announced a new partnership with influencer Kim Kardashian to bring a neutral color palette to their Beats Fit Pro headphones.
The new Kim Kardashian collection features three distinct neutral colors for the Beats Fit Pro: Moon, Dune, and Earth. “This concept was born from my love for neutral color palettes, but I also wanted to show that tech is as much a part of style as clothes. I believe that the things we wear daily should feel effortless, including headphones,” Kardashian told Vogue.
Aside from a neutral color palette, these are the same Beats Fit Pro the company released in 2021. Powered by an Apple H1 chip, Beats Fit Pro offers Active Noise Cancelling (ANC) and Transparency mode, with up to 6 hours of listening time with ANC on. The Beats Fit Pro also offers support for Spatial Audio when paired with a compatible iOS device.
Beats by Dre also launched a new ad campaign to highlight the new collaboration and focus on Kim’s creative process and vision behind her collection. “I want people to understand that this is a fashion accessory that is reusable and user-friendly. It does not have to be anything loud; it just can blend in with what you are wearing,” said Kardashian in an ad uploaded to YouTube. “I was just bringing my creative concept and my color palette to a brand that I’ve always respected and loved.”
The Kim Kardashian X Beats collaboration will be available both online and in limited supply at specific Apple retail stores starting August 16th. The collection will retail for $199. Apple also released an exclusive playlist on Apple Music curated by Kardashian so that customers can “fully experience the product through my ears.”