It has been reported by The Streamable that Peacock is increasing its prices and that these prices for new subscribers take effect immediately and will impact previously subscribed users starting next month.
Peacock’s ad-supported Premium tier will now cost $5.99 a month and its ad-free Premium Plus tier will now cost $11.99 a month. The prices for the already subscribed customers will be switched to the new prices on Thursday, August 17.
This is the first-ever price increase of Peacock, which does go in line with other streaming services that have increased their prices over the last couple of years, which include Netflix, Hulu, Disney+, Paramount+, and Apple TV+.
Peacock does have a wide variety of TV shows and movies for users to stream but has also made a name for itself when it comes to streaming live sporting matchups such as the 2023 Indy 500 and MLB Sunday Baseball (a Peacock exclusive), and select NASCAR Cup Series races.
On top of that, the streaming service will be the streaming home of NBC Sunday Night Football (NFL), Notre Dame on NBC games, BIG 10 football games on NBC, with plans for some Peacock-exclusive games, as well as an exclusive NFL regular season and playoff game.
The streaming service last year also added two major features, such as a partnership with Hallmark to bring its new movies available to Peacock, livestreams of Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama.
Secondly, for its ad-free Premium Plus users, those users now have a 24/7 livestream of their local NBC station. By doing this, it allows for Peacock to compete with other streaming services like Paramount+ which has a similar feature since it launched in 2021 where its ad-free users can stream their local CBS station.
Peacock is currently available to stream on the iPhone, iPad, Apple TV, and Mac, and syncs with the Apple TV app. It can also be subscribed to via in-app purchases in the App Store.
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