2×2 product matrix.001

As part of Apple’s strategy to dramatically simplify its convoluted Mac lineup, the company introduced its 2×2 product matrix that will cater both desktops and laptops to both audiences. The matrix was straightforward: *Desktops would have “Mac” in the end of the product name *Laptops would have “Book” in the end of the product name *Consumer products would have “i” in the end of the product name *Pro products would have “Power” in the end of the product name