Apple has long been known for its steady, reliable updates to the iPhone. However, change is on the horizon. According to Bloomberg’s Mark Gurman in his Power On newsletter, the company is gearing up for three consecutive years of significant redesigns to its flagship smartphone. This shift comes as competitors lean heavily into AI features, but Apple appears focused on hardware innovation to keep its users excited.
2025: A Slimmer Start with the iPhone Air
This September could mark the beginning of Apple’s refreshed approach. The standout addition is the iPhone Air, a thinner and lighter model, drawing inspiration from the successful MacBook Air strategy introduced back in 2008. Alongside it, Apple will release the standard iPhone 17 lineup: the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. These models will likely retain a familiar look, essentially building on the iPhone 16’s foundation with minor tweaks. The iPhone Air, meanwhile, might debut in light blue. Overall, 2025 won’t bring drastic changes, but it sets the stage for bigger evolutions.
2026: The Inception of Foldable iPhones
The real excitement ramps up in 2026 with Apple’s first foldable iPhone, codenamed V68. It’s expected to include five cameras—one on the front, one inside, and three on the back—along with no SIM card slot, aligning with Apple’s push toward eSIM technology. In a nod to older designs, it might use Touch ID for authentication instead of Face ID. Despite this throwback, Gurman predicts strong demand from Apple’s fanbase. Suppliers are already preparing, with production ramping up early next year for a fall launch. If Samsung’s success with foldables is any indication, this could become a game-changer for multitasking and media consumption.
2027: Curved Glass for the iPhone
Looking further ahead to 2027, Apple plans to celebrate the iPhone’s 20th birthday with a bold redesign: the “iPhone 20” featuring curved glass edges all around. This would depart from the flat, squared-off aesthetic we’ve seen since 2020, offering a more ergonomic feel. The curved design is rumored to complement a new “Liquid Glass-based interface” coming to iOS and other Apple operating systems as early as next month. While details on this interface remain sparse, it points to a seamless blend of hardware and software for a more immersive experience.
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