In the fast-evolving world of augmented reality, Meta just dropped a bombshell. Yesterday, the company announced the launch of its new Meta Ray-Ban Display glasses—a sleek pair of smart eyewear packing a built-in display and advanced AI features. Priced at $799, these glasses hit stores on September 30 and could signal a shift in how we interact with tech on the go.
At first glance, the Ray-Ban Display glasses look like your everyday stylish shades from the iconic brand. But they’re far from ordinary. This is Meta’s first foray into smart glasses with an actual heads-up display (HUD) right in the lenses—specifically, a small full-color screen on the right lens.
Powered by Meta AI, these glasses aim to blend the digital world seamlessly with reality. Think notifications popping up in your field of view, hands-free calls, and even navigation directions without pulling out your phone. Meta positions them as a “breakthrough category of AI glasses,” building on their earlier Ray-Ban Meta collaboration from 2023.
The real magic lies in the integration. The glasses come bundled with a Neural Band—a wristband that uses electromyography (EMG) to detect subtle hand gestures, translating them into commands like swiping or pinching. No more fumbling with voice controls; just a flick of the wrist to interact.
Other highlights include:
- Built-in Camera and Audio: Capture photos, videos, and take calls with open-ear speakers that keep you aware of your surroundings.
- AI Assistance: Ask Meta AI for real-time info, like translating text or identifying landmarks, all displayed on the lens.
- Color Choices: Available in black or sand frames, with a compact charging case for portability.
Starting at $799, these aren’t budget buys, but they’re a fraction of the cost of bulkier AR headsets. They’ll launch at select U.S. retailers like Best Buy, LensCrafters, Sunglass Hut, and Ray-Ban stores on September 30. Meta plans to expand colors and styles later. One caveat: Early reviews note the display is subtle—not a full AR overlay like in sci-fi movies—but it’s a solid step forward for everyday use.
As Meta pushes toward “superintelligence” in AI, these glasses could evolve into true companions for productivity and fun—think live translations during travel or quick recipe steps in the kitchen. For Apple fans, it’s a reminder that the smart wearables market is heating up. Will Tim Cook’s team respond with something lighter than the Vision Pro? Only time will tell, but Meta’s bold step keeps the competition fierce.
What do you think— are ready to swap your regular glasses for some smart shades? Share your thoughts in the comments. Stay updated with the latest news and deals by downloading the Appleosophy App from the App Store or by visiting our website.
