Apple released a new advertisement titled “Great Ideas Start on Mac”, narrated by the iconic Dr. Jane Goodall—whose voice carries the weight of a lifetime dedicated to discovery. It’s a gentle nudge toward the endless possibilities that begin with a simple flicker on a screen.
The ad opens with that rhythmic pulse, with Dr. Goodall’s calm, resonant voice then weaves a narrative: “Every story you love. Every invention that moves you. Every idea you wished was yours. All began as nothing. Just a flicker on a screen.”
Dr. Jane Goodall, the renowned primatologist and conservationist who passed away earlier this month, lends her narration a profound authenticity. Known for her groundbreaking work with chimpanzees and her advocacy for our planet, Goodall embodied curiosity in its purest form. Apple honors her by featuring her voice in this campaign, turning the ad into a subtle memorial.
At its heart, the ad spotlights Apple’s Mac ecosystem as the ideal canvas for big dreams. Hashtags in the video description point directly to the MacBook Pro, MacBook Air, and iMac—devices powered by the latest M-series chips that make complex tasks feel effortless.
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