Today, Apple’s CEO Tim Cook revealed via a post on social media platform X (formerly Twitter) that the company has planned a “big week ahead”, with announcements starting on Monday, which happens to be March 2nd. The post included a short clip of an Apple logo on a Mac, hinting that a new Mac will be announced next week.
A big week ahead. It all starts Monday morning! #AppleLaunch pic.twitter.com/PQ9gM2Gl2r
— Tim Cook (@tim_cook) February 26, 2026
Apple is expected to announce at least five new products next week, including the new iPhone 17e, an entry-level MacBook, MacBook Pro with M5 Pro and M5 Max, iPad 12, iPad Air (M4), and more.
This coincides with the ‘Special Apple Experience’ to be held in New York, London, and Shanghai on March 4, where invited content creators and journalists can have a hands-on experience with these new devices. We can expect the first set of new devices to be announced on the Apple Newsroom website, starting on March 2nd, with the following announcements expected on March 3rd and March 4th. While there will not be a live event, we can expect Apple to release in-depth videos of the announcements on its YouTube channel.
Which announcement are you looking forward to? Let us know down in the comments or write to us on @appleosophy! Be sure to download the Appleosophy App from the App Store or visit our website to stay updated with the latest Apple news!
