Apple has officially opened the doors to its latest South Korean flagship in the heart of Seoul at the Lotte World Mall in the Songpa district. Apple Jamsil is the company’s fourth Apple Retail flagship in the country, following Apple Myeongdong earlier this year.
The new flagship store features floor-to-ceiling glass at the front of the store alongside the iconic glowing Apple logo. Like Apple’s retail stores in North America, Apple Jamsil features wooden tables and Avenues where customers can interact with the latest products and accessories.
According to the press release: “Apple Jamsil features wooden walls, tables, Apple logo glass facades, flooring, and graphic panels made from materials available in Korea.” Apple also mentions that Apple Jamsil, like its other retail stores, is powered by 100% renewable energy. “Apple Jamsil and its offices in South Korea operate on 100% renewable energy, practicing carbon neutrality.”
Apple Jamsil will also feature Today at Apple sessions that Apple claims are “more personal.” From the press release: “Through sessions, customers can learn about the latest features of their Apple devices and how to take advantage of them in everyday life. In addition, Today at Apple’s most popular “walking session” in Korea will be held on the shore of Seokchon Lake, which will inspire customers’ creativity.”
“We’re excited to get closer to customers in the Jamsil region by opening our fourth Apple Store in South Korea,” said Deirdre O’Brien, Apple’s Senior Vice President of Retail and Human Resources. “The Apple Store is a welcoming place for all customers, and Apple Jamsil’s great team members will inspire and inspire the creativity of customers in the region.”
Apple Jamsil will employ 115 highly skilled staff in more than ten languages. Apple’s latest flagship store is available for in-store shopping, and Apple invites customers to visit the store webpage to learn more about hours of operation and upcoming Today at Apple sessions.
