Apple’s CarPlay Ultra aims to provide a more immersive integration between iPhones and vehicle systems. However, in a recent episode of The Verge’s Decoder podcast, Ford CEO Jim Farley offered a measured critique of the system’s initial implementation. While affirming Ford’s ongoing commitment to its partnership with Apple, Farley highlighted areas where the technology may require refinement.
CarPlay Ultra represents an advancement over the standard CarPlay interface, which primarily mirrors iPhone applications such as navigation, music, and communication on a vehicle’s central display. This new version extends across multiple screens, including the instrument cluster and passenger displays, to deliver a unified Apple-designed experience. Features include real-time vehicle data integration, such as speedometer readings and climate controls, presented in Apple’s distinctive aesthetic.
In the podcast, Farley stated, “We don’t like the execution in round one of Ultra, but we’re very committed to Apple.” He noted that he has engaged in multiple discussions on the topic with Apple CEO Tim Cook, underscoring the significance of these deliberations at the executive level.
Farley’s primary concerns center on the extent of Apple’s involvement in vehicle operations. He raised pertinent questions: “How far do you want the Apple brand to go? Do you want the Apple brand to start the car? Do you want the Apple brand to limit the speed? Do you want the Apple brand to limit access?” These considerations are particularly relevant for Ford’s commercial fleet division, Ford Pro, where features like speed restrictions and access controls are essential for operational safety and efficiency. Farley cautioned that such overlaps could result in a “digital experience [that] gets really messy.”
Notwithstanding these reservations, Farley emphasized Ford’s reluctance to impose restrictions on user preferences. “We don’t think we should restrict that to make money off the customers,” he explained, confirming no intention to eliminate support for CarPlay or Android Auto. This approach contrasts with decisions by competitors, such as General Motors, which has chosen to forgo phone-mirroring technologies in its electric vehicles to prioritize proprietary software.
If you’re a Ford owner or shopper, what do you think—would you want CarPlay Ultra in your next ride? Drop your thoughts in the comments. Stay updated with the latest news and deals by downloading the Appleosophy App from the App Store or by visiting our website.
