The new Apple TV 4K costs $299, more than double the $129 starting price of the previous model. When that model launched in 2022, it came in two versions: $129 for Wi-Fi only and $149 with Ethernet. Apple is now selling one version at $299, or $49.83 a month for six months. For that price, you get an A19 chip, three built-in microphones for using Siri without the remote, and a new Siri Remote with Find My. Pre-orders are open now, and the Apple TV 4K arrives November 13.