Apple TV+ to Apple TV rebrand now official

November 3, 2025 - 4:25 pm ET

Last month, Apple announced that the company’s streaming service Apple TV+ was going to be rebranded to Apple TV. The company today confirmed in a post on X that the rebrand is official and released a new logo and intro.

This is just the beginning.

Music composed by FINNEAS. pic.twitter.com/DV8d2eK0B3

— Apple TV (@AppleTV) November 3, 2025

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