Games and Apps

• There’s a dedicated home for the most popular category on the App Store—Games

• It features recommendations on new releases and updates, compelling videos, top charts just for games, and handpicked collections and categories.

• It’s easier than ever to navigate the over half a million games available, and find the perfect game for the casual player, the more serious gamer, and everyone in between.

• Apps will also have a dedicated tab, bringing customers everything they use, need, and enjoy—from photography to money management to shopping to social networking, and more.

• All the amazing features for Games will also exist for Apps, including a simpler way to browse the 24 app categories, great recommendations, videos, handpicked collections and categories, and app charts.

Updates and Search

• The Updates tab is a quick way to see what’s changed in a favorite game or app

• Search will include the expert editorial content found in Today, Games, and Apps, so you can search by name, category,             developer name, or topic.

• Search results will also include editorial stories, collections, and in- app purchases.

App Product Page

• A redesigned experience means more engaging content, so the most important information for a download decision is front and center.

• Video plays a more prominent role, and Editors’ Choice, chart position, in-app purchases, and customer ratings and reviews are highlighted.

• In-app purchases will be more discoverable—they show up on an app product page, in search results, and editors can feature them.

• Customers can even start their in- app purchase on the App Store and be taken directly into an app or game to complete their purchase.