Apple shared new iPhone Xs “Growth” commercial

Apple shared a new iPhone Xs and iPhone Xs Max advertisement highlighting the all-new 6.5″ Super Retina display with OLED.

With this ad, users capture images with the new camera system, and the images taken get bigger, like food, and that cute cat!

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The ad was directed by John Hillcoat and uses he song “Catch My Breath” by Confidence Man.”

The iPhone Xs feature an all-new Apple designed A12 Bionic processor, 4GB of RAM, a new Gold finish and a greatly improved camera system. Apple has been ramping up with commercials, highlighting Guided Tours and “Illusion” commercials. It is likely we will see more in the future.

Chris Grainger
Author: Chris Grainger

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