Apple shared a new iPhone Xs and iPhone Xs Max advertisement highlighting the all-new 6.5″ Super Retina display with OLED.
With this ad, users capture images with the new camera system, and the images taken get bigger, like food, and that cute cat!
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The ad was directed by John Hillcoat and uses he song “Catch My Breath” by Confidence Man.”
The iPhone Xs feature an all-new Apple designed A12 Bionic processor, 4GB of RAM, a new Gold finish and a greatly improved camera system. Apple has been ramping up with commercials, highlighting Guided Tours and “Illusion” commercials. It is likely we will see more in the future.