Compared to what all the new Samsung phones have to offer, the iPhone seems very outdated and behind in technology, very different to how Apple used to be. During the time of Steve Jobs, Apple was known to offer the best of technology, and constantly pushed boundaries in what was possible using a handheld device. These days Apple tends to delay features and changes and does it’s best to maximize profits and sales. Every new iPhone seems to offer less and less, while other companies are at it, trying to push as many changes and features as possible, in order to entice customers.
One can argue that Apple doesn’t need to entice customers, and that is because of the “Apple Ecosystem.” Apple products integrate with each other in ways that other companies try so hard to match, and fail. The way AirPods seamlessly connect and switch between devices, how AirDrop, Handoff, and Continuity works smoothly, and the first major mobile cloud service, “iCloud”, connects all your messages, data, files, photos, etc. All this makes it very difficult for an Apple customer, especially one with more than one Apple device, to exit the ecosystem. Still, as companies are beginning to offer much more than the iPhone, soon the magic of the Apple Ecosystem won’t be enough to keep their customers. Click here to learn more about the Apple Ecosystem.
Apple needs to start providing more of what we want, rather than what they think is best for us. For example, I want to be able to connect an SSD to my iPad Pro, the same way I can connect it to an Android phone, and read/write data. How is the iPad Pro a replacement for a computer, when iOS limits so much of its capabilities! The iPad Pro 2018 is more powerful than most laptops, but still, basic file handling, external storage, app windows, and software taking advantage of the computing power of the iPad aren’t present.
Intel recently announced that their 5G modems won’t be consumer ready until 2020. This may be a problem for Apple, as to date, they depend on Intel Modems for the iPhone. With Huawei, Samsung, Xiaomi, LG, and OnePlus at the edge of launching 5G enabled phones, Apple may hopefully look towards MediaTek, or Qualcomm (if they resolve their differences) to provide a 5G modem for the 2019 iPhones.
Also recently, Apple published a patent detailing how a foldable iPhone will work. This may mean that Apple could launch a folding iPhone as soon as 2020. Unfortunately, Apple is known to publish patents on just about anything that their engineers can think of, and most never see the light of day. Therefore, we have to take this with a grain of salt. With the new 2018 iPads costing just as much as a MacBook and Xiaomi announcing a 2,600$ folding phone, I won’t be surprised if an “iPhone Fold” launches starting at 4,000$.
Innovation is happing so fast these days, and companies are pushing boundaries and redefining handheld devices.
“Cheap phones are getting good, and good phones are getting cheap.”
If there is a time for Apple to step up their game, it would be now.