On the YouTube channel today, Apple has published three new adverts that highlight popular aspects of the iPhone: App Store privacy, encryption in iMessage and recycling.

Apple says that they review each iOS application to ensure no malware gets into the App Store and users’ devices.

Secondly, the the recycling advert shows that each part, no matter how small or large, is recycled from an iPhone. The final iMessage advert touts that the feature encrypts your messages.

You can watch the adverts on YouTube by tapping the respective link.