Last Monday, Apple had its famous World Wide Developers Conference (WWDC) keynote. This is usually the place where Apple unveils its newest software for the year, as well as the occasional hardware highlight too.
However, this year was much different due to the coronavirus pandemic. For Apple, the show must go on and it did with the company doing a virtual keynote.
There were many people who spoke at the keynote, but the most prominent one of them all was Craig Federighi, a senior vice president and engineer at Apple, who has been the main presenter at previous WWDC keynotes.
While the keynote may have been much different this year, Apple still found a way to make it special. It showed CEO Tim Cook and others presenting, as well as showing some of the coolest parts of Apple’s spaceship-like headquarters, Apple Park.
For me, what it came down to were the camera angles and movement of the presenters. It felt like they had done this before. You can guess that Apple probably did a lot of rehearsals for this, but when it came to the finished product, it felt so professionally done.
The transitions, such as showing the camera going from one building to the next, was quite unique, but a great way for Apple to show off its new Apple Park campus. The one where it shows the cameras going underground to a secret lab was especially cool, and the visuals that went along with it made it feel like you were going someplace you weren’t supposed to be.
Overall, I was surprisingly impressed with the virtual keynote this year and would not be disappointed at all if Apple went this route for its September 2020 event. It is something that they will likely have to do because it looks like this pandemic is not going away anytime soon.
I’ll give the keynote presentation 4/4 stars because of how well it was done and that all of the information given in the keynote was done in less than two hours.
Rating: 4/4 stars
