Apple has announced that from now till June 30 next year, 100% of the qualified proceeds of PRODUCT(RED) purchases will be transferred to the Global Fund’s COVID-19 relief work.
The company has updated its websites in the United States and around the world to point out that all donations from the sale of its PRODUCT(RED) devices and accessories are usually used to help fight HIV/AIDS, it will also be temporarily used for COVID-19 relief.
In April this year, Apple and (RED) began donating part of the eligible proceeds to the Global Fund for COVID-19 Response, but it has now been raised to 100% in December.
“In 2006, Apple joined (RED)’s mission to end the HIV/AIDS epidemic in sub-Saharan Africa. Over the last 14 years, Apple’s partnership with (RED) has led to almost $250 million in donations for the Global Fund’s HIV/AIDS programs that offer prevention, testing, and counseling services. Since 2006, Apple-supported grants have provided over 10.8 million people with care and support services, helped with distribution of more than 167 million HIV tests, and provided 13.8 million people with ongoing access to life-saving antiretroviral (ARV) treatment.
This year, communities around the world are grappling with HIV/AIDS as they also work to respond and protect against COVID-19, particularly for vulnerable populations. COVID-19 has created challenges in accessing care, diagnostics, and supplies, often disrupting crucial HIV/AIDS programs. To alleviate these challenges and ensure continuity in life-saving HIV/AIDS services, Apple’s contributions were redirected to the Global Fund’s COVID-19 Response at the onset of the pandemic earlier this year. Thanks in part to support from Apple and Apple customers, the Global Fund’s COVID-19 Response has been able to alleviate the impact of COVID-19 on the communities most affected by HIV/AIDS and provide critical support in health systems threatened by the COVID-19 outbreak.”
Apple also highlighted its range of PRODUCT(RED) devices and accessories, including iPhone 12 (PRODUCT)RED, iPhone 12 mini (PRODUCT)RED, Apple Watch bands, iPad cases, Beats headphones, etc.
If you don’t need any new Apple products, you can also donate directly to (RED) on the non-profit organization’s website.