In quite the stunning move by Apple, the Apple TV app is no longer enabling Android and Google TV users to purchase, rent or subscriber to services via Apple TV Channels, as of its newest update.
Instead, the app now tells users to purchase a device like an Apple TV HD or Apple TV 4K and its other products, as well as to subscribe to Apple TV+ through its website.
Users are still able to view and manage the content they have purchased on the Apple TV app and watch it, as well as view their other previously watched content and stream their favorite movies and TV shows from services like Netflix, Disney+, Hulu and others.
Apple has modified its website regarding the Apple TV app and it now says, “Not all devices support on-device transactions, so you may not be able to buy, rent, or subscribe to shows or channels directly.”
This was originally reported by FlatPanelsHD. It has been discovered that users can avoid updating the Apple TV app in order to keep purchasing, renting and subscribing to Apple TV Channels like it was working previously. It is unknown how long that solution will last, though.
The website additionally hinted at the idea that Apple could be doing this to avoid paying the 30% commission Google takes with in-app purchases.
What are your thoughts on Apple making this move to its Apple TV app on Android TV? Comment below or let us know on Twitter at @appleosophy.