Kuo: Apple Will Raise Prices of iPhone 14 Pro Models By 15%

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iPhone 14 Pro Render by Ian Zelbo
Courtesy: Jon Prosser & Ian Zelbo

Following rumors of Apple keeping the same price for the upcoming iPhone 14 models, it will not be the same for the iPhone 14 Pro models as analyst Ming-Chi Kuo claims rising prices for the upcoming lineup this September.

In a tweet on Wednesday, Kuo speculates that the average selling price (ASP) of the iPhone 14 series will raise by 15% compared to the current iPhone 13 series. Currently, the iPhone 13 model’s starting price sits between $799 to $1199 depending on which device consumers choose.

While Kuo doesn’t mention any specific price numbers, he predicts that the ASP for the next lineup will rise up to $1,000-1,050 and blames the price climb on the “higher shipment proportion” of the iPhone 14 Pro and 14 Pro Max devices:

“Hon Hai/Foxconn is one of the winners of the increased ASP of iPhone 14 series. I estimated iPhone 14 series ASP would increase by about 15% (vs. iPhone 13 series ASP) to $1,000-1,050 (USD) due to two iPhone 14 Pro’s price hikes & higher shipment proportion.”

One reason for the rise in the price of the iPhone 14 Pro models is inflation. While the standard variants will feature a new 48-megapixel camera system, most of the upgrades will move to the Pro models.

Some reports note that the standard iPhone 14 models will retain the current A15 Bionic found on the iPhone 13. This year, there won’t be a mini version and replaced with a larger 6.7-inch model of the same device ”“ presumably named the iPhone 14 Max.

The Pro models of the next lineup are expected to remove a refreshed design, 8K video, Always on Display, and 8GB of RAM ”“ the highest ever on any iPhone.

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