Redesigned Amazon Prime Video app coming to Apple TV this week

Amazon Prime Video Apple TV app
Image: Amazon

Back in July, Amazon announced plans to redesign its Prime Video app for Apple TV, FireOS, Android, iOS, and Web. Today, Amazon has announced that the redesigned Prime Video experience will be launching on Apple TV later this week through an update via the App Store.

If you’ve ever used the Amazon Prime Video app on Apple TV, you’ll understand how clunky, outdated, and outright unintuitive it was. This new update aims to bring the most significant changes to the app in its history.

A new experience

Gone is the old top navigation bar in favor of an all-new vertical navigation bar, similar to Netflix, Disney Plus, and other popular streaming services. “We are introducing a redesigned, simplified main navigation menu that is easily accessible. This helps customers browse our broad selection—including movies, TV shows, sports, and premium channels—and find what they’re looking for quickly and easily,” said Amazon in a press release.

Amazon Prime Video App
Image: Amazon

The new navigation bar is broken up into six main areas: Home, Store, Find, Live TV, Free with Ads, and My Stuff. There are also sub-sections for movies, shows, and sports. The storefront will feature Prime Channels for subscriptions, recent purchases and rentals, and deals.

The redesigned home screen features full-screen images and videos that help highlight the movie or show selected. The main screen will display ten of the most popular titles streaming through their Prime service. Users will also find a carousel containing various content like Included with Prime and Amazon Originals content.

Prime Video carousel
Image: Amazon

Amazon is also making a bigger emphasis on sports with the new redesign. “Home will contain a “Sports” sub-navigation menu. Also, the new Live TV page functions as a hub for streaming stations, including live sports and events. The content is presented in a user-friendly program guide so customers can easily view everything that is currently on-air and find out when future programming will begin. The “Sports” menu boasts a cinematic experience with dedicated carousels to showcase the leagues and teams of interest to you. The page will also feature sports documentaries and additional content, like replays and popular sports videos, to keep you engaged with your favorite teams,” says Amazon.

The update is said to hit Apple TV devices later this week, with iOS to follow in the fall. Be sure to check the App Store regularly to ensure you’ve received the update.

Sid Ramirez
Author: Sid Ramirez

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