Bloomberg’s Mark Gurman recently reported through his Power On newsletter that EasyPay machines inside the Apple retail stores do give the option for home shipping and delivery. This would be a first for Apple to be providing this type of service to its customers.
Gurman noted that this service is important to Apple for the following reasons:
- If an item is out of stock, the store can still book the sale and not risk losing it when a customer walks out empty-handed and goes elsewhere.
- If shoppers want to purchase a bulky item like an iMac or Mac Pro, they can pay for it in the store and not have to carry it home.
With a feature like this for Apple Stores, Gurman said it can lead people to believe that Apple is slowly trying to transition customers to using this type of feature and service and have high-ticket items like a Mac Pro or other expensive not-as-readily available items in its stores to minimize inventory in its stores that could create space for other products and items.
By minimizing its in-store stock/warehouse, it could make more room for new products like the upcoming Apple Vision Pro that is set to launch in the U.S. in early-2024.
Apple has also sent out a memo saying the new program called “EasyPay Online Ordering” is set to launch in early-August.
