“Let It Snow” feature returns to Apple Store app for 2023 holiday season

Avatar for David Becker

Buying gifts for your loved ones and people can be a daunting and stressful task.

This year, Apple has brought back one of its popular seasonal features to its Apple Store app. When users go to the search bar in the app and type in “let it snow,” the page starts to get tiny little snowflakes on it.

It’s a fun little feature that can make the buying process a little simpler and, if anything, put customers in the holiday spirit.

The feature is available to use on any device you can get the Apple Store app on, such as the iPhone and iPad.

This also comes shortly after Apple announced that the holiday season had started within the company and its retail stores with the launch of the holiday return policy for holiday-related purchases this year.

What are your thoughts on Apple bringing this feature back in 2023? Comment below or let us know on X at @appleosophy.

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