Today, Apple published its latest ad titled “Worlds Made on iPad” on its YouTube channel, where it showcases several animated illustrations that were drawn using the Apple Pencil Pencil and iPad Pro (M4), according to Apple’s description.
Set to the song “Concentrate” by Billy Lemos (ft. Due Saleh), this ad features actress Sofia Wylie performing in front of several animated backdrops. In addition, Apple also shared a behind-the-scenes YouTube short to show how the ad was produced thanks to the green screen setup for the actress to perform in front of the animated illustrations.
As previously mentioned, those illustrations were drawn to promote the latest Apple Pencil Pro, and the new features that the Pencil Pro offers are:
- the ability to squeeze to summon the tool palette
- haptic feedback for both squeeze and double tap
- barrel roll with the built-in gyroscope to allow precise control of shaped pen and brush tools
- built-in Find My support via the Find My app easily finds your misplaced Pencil Pro
Priced at $129, the Pencil Pro works with only the iPad Pro (M4) and iPad Air (M2) models, all of which were introduced in Apple’s “Let loose” event and were launched on May 15.
You can watch both the ad and the behind-the-scenes short below.
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