Always at the forefront of innovation, Apple Pay was one of the first systems to allow customers to purchase goods and services from their mobile devices. By prepaying a balance on their account, it revolutionized how consumers shop, in person and online. Ten years on, and Apple Pay seems to be forging ahead now more than ever before. We’ll discuss why it shows no sign of stopping.
The Journey of Apple Pay
When Apple Pay was first conceived, the idea was to integrate everyday spending and shopping with a device. This would allow people to pay for goods online in one click, or even swipe their phone over a card reader to pay for groceries. While this seems quite standard now, ten years ago it was a very forward-thinking approach.
It is now used in 78 markets, across 11,000 partners in banks and networks. It has also spread much further than use on a simple phone. You can now get it on iPads, smartwatches, and Macs. However, it is much more than just an easy way to pay. Apple has continually improved its security and worked on instilling this in its brand. Around 87% of its users have cited security as one of their main reasons for using it.
New Frontiers and Industries
Another factor that has helped it grow is its increasing acceptance at more online providers, in different genres and sectors. An excellent example of this is in the iGaming sector, where payment methods were once quite limited. However, operators like Chumba Casino have seen the benefits that having Apple Pay as an option can bring. Combined with free codes for Chumba Casino, people can top up their balance easily from their mobile device and then use offers to play without even depleting their bankroll for a short time. Of course, this has worked both ways.
Apple has also had to adjust, working with industries once considered high risk due to the amount of transactions that take place. Now, other sectors formerly considered high risk, such as the travel and tourism sector, are also being welcomed to Apple Pay. This week the platform Emburse announced that it would be working with the gateway and also cited their high security for one reason, along with the ease of use. Travel and expense management software relies on the smooth sending and receiving of finances to operate.
Citi Flex Pay is another finance tool that has now integrated Apple Pay into its choice of payment gateways. This is allowing people to choose buy now, pay later options through Apple Pay. Available to eligible card members, it requires no extra security checks as it is built into their Citi credit cards.
Increasing Safety
This safety has been something the company has worked hard on. Unlike many other payment gateways, financial information such as card numbers is never shared with merchants. This makes Apple solely responsible for them. When this is added to security on devices, such as biometric scanning to gain access, it becomes a very safe method of payment.
Apple Pay’s use is only going to increase. If you don’t have it on your device, then it is easy to set up and even easier to use. Try it today, and like the millions of others around the world, you will find it may change your life.
