Apple today has shared new insights on hearing health ahead of World Hearing Day which takes place tomorrow (March 3).
Thanks to important insights from the Apple Hearing Study with @umichsph, we’re learning more than ever about how exposure to noise and sound levels can impact our hearing health. https://t.co/OtqehP9OjJ
— Tim Cook (@tim_cook) March 2, 2021
The Apple Hearing Study is one of the studies launched within the Research app that are helping on how medical research is conducted by giving Apple customers the ability to participate in research using technology they’ve already made a part of their everyday lives such as iPhone and Apple Watch. The study is being conducted in collaboration with the University of Michigan School of Public Health, and data is being shared with the World Health Organization’s Make Listening Safe initiative.
By 2050, the WHO estimates more than 700 million people globally will experience profound hearing loss. Reduced hearing can affect a person’s health and well-being in many ways, such as contributing to reduced communication, feelings of isolation, loneliness, and withdrawal.
“Hearing loss can impact a person in many ways, and our goal is to drive increased focus on the importance of hearing health across decision makers and the general population,” said Ren Minghui, assistant director-general of the World Health Organization. “We encourage people to take the appropriate steps to protect their hearing and to seek care when needed.”
Apple Hearing Study: by the Numbers
- The new insights generated leveraging this unprecedented data demonstrate that 25 percent of participants experience a daily average environmental sound exposure (which can include traffic, machinery, public transport, and so on) that is higher than the WHO recommended limit. Also, nearly 50 percent of participants now work, or have previously worked, in a loud workplace. As noise exposure has shown an impact on hearing, it’s important to be aware of surroundings. Checking noise levels with the Noise app on Apple Watch can be an effective way to be more aware of sound exposure.
- Average weekly headphone exposure for one in 10 participants is higher than the WHO recommended limit. While catchy tunes can be tempting, listeners should consider listening to music and other media at the lowest enjoyable volume.
- About 10 percent of Apple Hearing Study participants have been diagnosed with hearing loss by a professional. Of these, 75 percent do not use assistive support such as a hearing aid or cochlear implant, even though such devices can help reduce the impacts of hearing loss.
- According to data collected using the study’s hearing tests, 20 percent of participants have hearing loss when compared to WHO standards, and 10 percent have hearing loss that is consistent with noise exposure.
- Nearly 50 percent of participants haven’t had their hearing tested by a professional in at least 10 years. And 25 percent of participants experience ringing in their ears a few times a week or more, which could be a sign of hearing damage. Everyone should have their hearing health checked periodically by a professional.
Apple notes that users who are interested in participating in the Apple Hearing Study can enroll though the Research app. (United States Only).