Among a series of announcements by OpenAI Tuesday, a company leader revealed that Apple Music will soon integrate with ChatGPT.
In a Substack post, OpenAI CEO of applications Fidji Simo included Apple Music in a list of apps that will be included in a ‘new directory’ of apps for ChatGPT. This could work similarly to Spotify’s integration with the language model that rolled out earlier this year, which allows users to generate playlists with a text prompt.
Simo has since edited the post to remove references to Apple Music. It is unclear if the removal indicates an error or if Apple is simply not ready to announce the integration just yet.
Apple Music was among a list of partners including Adobe, OpenTable and Salesforce to be included in the new directory. Simo seemingly indicates this directory could be an open but regulated marketplace similar to Apple’s App Store:
“[O]ther developers will be able to submit their apps for review,” she writes. “We know that we can’t build everything ourselves.”
As a whole, the post revolves around shifting the paradigm of interacting with AI assistants from a simple text box to a more multimodal experience. Developers at OpenAI plan to provide answers in more visually appealing ways, including charts, images and interactive elements.
Simo highlights the new image generation model, which also rolled out Tuesday, as an example of this design shift. Along with a dedicated landing page that is more interactive, the new version is designed to generate images more quickly, follow directions more closely and edit more precisely than before, company officials said.
As OpenAI keeps expanding its slate of offerings and ChatGPT’s user base grows, this partnership with Apple feels like a natural evolution. Apple has already utilized ChatGPT as part of the new Siri experience for devices that support Apple Intelligence since 2024, and expanded that support with the latest software updates this year. Apple, however, does seem to be more open to working with its competitors; the company is reportedly leaning on Google in a new deal for a model to power the more personalized Siri set for release in spring.
Apple Music also continues to expand to new platforms. General Motors announced this week that a native app for the music streaming service would be coming to its newest vehicles.
