Apple today has increased prices for Apple TV and Apple One subscriptions in the U.S., effective immediately for new subscribers. Existing subscribers will receive notice about one month prior to being charged the updated rate.
Updated Pricing Breakdown
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Apple TV+ (Monthly): $14.99 per month (up from $12.99 per month)
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Apple TV+ (Annually): $119 per year (up from $99 per year)
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Apple One (Individual): $21.95 per month (up from $19.95 per month)
International markets are also seeing adjustments, with Apple TV pricing increasing today in Brazil, Chile, and Mexico.
Apple TV originally launched in 2019 at $4.99 per month. Since its inception, the streaming service has undergone four price hikes, moving to $6.99 in 2022, $9.99 in 2023, $12.99 in 2025, and now reaching $14.99 per month.
The Apple One Family and Premier tiers remain unchanged in this round, as both plans previously received a price increase last month alongside Apple Music. It remains unknown whether the Apple TV and Peacock bundle will see a price increase, given that the bundle currently costs $14.99 per month as well.
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