To promote the extreme durability of the Apple Watch Ultra, Apple has officially released its latest ad titled “Call To The Wild.” The ad premiered as the announcement reel during their ‘Far Out’ September event.
Apple’s latest ad features the Apple Watch Ultra in several extreme conditions like extreme cold, snow, rain, sand, and submerged under deep water. The sub-one-minute ad opens up with “wanted for hazardous journey,” followed by thunder and “long months of complete darkness.”
Apple Watch Ultra is designed for the extreme athlete and thrill-seeker. The durable titanium casing is touted as “the most rugged and capable Apple Watch ever.” Apple Watch Ultra is MIL-STD 810H, IP6X dust resistant, and both EN 13319 and WR100 certified.
“Meet the new Apple Watch Ultra. With a robust titanium case, our biggest, brightest Apple Watch display ever, a customizable Action button, water resistant 100m, and three specialized bands made for athletes and adventurers of all kinds,” says Apple.
The song used in the ad is “On The Verge (Safari Riot Remix)” by Skott. You can watch the “Call To The Wild” ad below.
