There is no doubting the influence the digital world is having on us in the present day. The transition to online processes is streamlining our daily lives by bringing into play invisible forces that do a lot of work in the background to enhance our digital experiences. The Internet of Things (IoT) plays a significant role in improving our online experiences and expectations, which are growing more expectant by the day.
What is IoT?
IoT works with digital devices and facilitates the connection and exchange of information between these devices and the cloud.
What does it do?
Our increased reliance on digital devices and processes is giving IoT an increasingly larger role to play. As a result of the increased responsibility, it is showing signs of especially promising collaborations with the latest digital trends to hit the online market. Of the latest trends to emerge in society, iGaming has managed to establish itself as one of the most popular entertainment avenues with the help of IoT.
One of the aspects of online activity that IoT is heavily responsible for is overall experience, which, for an industry that operates purely online, is everything. Before we delve into how IoT shapes and enhances a user’s experience on these platforms, here are a few other benefits of IoT:
- Provides more efficient processes
- Cuts costs
- Enhances cybersecurity via blockchain technology
- Provides more accurate data analysis
- Provides larger data samples faster
- Enhances overall customer experience
Example
An example of IoT at work is robot vacuum cleaners. Setting up this smart device allows the vacuum cleaner to sweep floors without human intervention. The only human element involved is setting up the device and starting it. The robot maps out the floor plan itself with the help of a lidar laser before its first run. This data is optimized to create the most optimal run plan and is key to the operation of the robot vacuum cleaner to ensure it covers every corner of the plan in the most efficient manner.
And what about our online experiences?
With regards to the iGaming industry, the biggest influence IoT has on this up-and-coming trend is on the customer data and overall user experience. It seems appropriate at this stage to introduce the support Artificial Intelligence (AI) provides in analyzing this. The transfer of information relating to where a customer is clicking, what games are being played, how long they are played for, and how long they are online are examples of data that is rapidly assessed by AI.
Once analyzed, the results can be directly applied to an individual customer’s experience to give them more of what they prefer. This could come in the form of email newsletters, digital marketing advertisements or potentially in the future, a fully customized user face on the website showing more blackjack or online slots games for example. This way, users will get and see more of what they want.
Blockchain technology providing security and payment options
One aspect that is beginning to emerge on more iGaming platforms and one that IoT can very much get its hands on to improve user experience is cryptocurrency, more specifically, the blockchain technology powering it. The digital footprint left by cryptocurrencies such as Bitcoin, Ethereum, Litecoin, as well as online casinos in the iGaming industry offering Binance and the way blockchain tech operates can provide greater levels of security for the user. This is due to the chains of digital ledgers holding information that cannot be interfered with. The secure transfer of personal or financial information is something users would love to have full trust in.
The partnership between cryptocurrency and IoT driven entities such as iGaming operators are expected to flourish due to this security provided by blockchain technology. There is already evidence of this partnership at work, and as both extend their influence in the world, the assurance given by blockchain technology could improve the user experience further and provide more payment options for the rising number of cryptocurrency users.
The most individualized touch
Overall, the influence of IoT on user experiences in the online world and on iGaming platforms will only serve to optimize and streamline the time spent on them. Seeing more of what suits personal preferences will help make the time spent online on digital devices more efficient and more importantly, more enjoyable. Keeping users connected with the things online that really inspire them is an easy way for companies to retain their customer base. IoT is already having a huge say on this and will continue to supply iGaming companies with these valuable learnings and enhanced security measures to enable them to maximize their potential. The rise of AI can only serve to accelerate these processes further to create the most personalized online world for everyone.
