Apple’s annual September event is always a whirlwind of innovation, and the “Awe Dropping” event on September 9 was no exception. We saw the debut of the sleek iPhone 17 series, the ultra-thin iPhone Air, refreshed Apple Watches, and the next-gen AirPods Pro 3. But behind the glamour, Apple quietly pulled the plug on several older models to streamline its lineup. If you’re in the market for an upgrade or just curious about Apple’s strategy, let’s break down the discontinued products and what this means for you.
iPhone Lineup Gets a Trim
The iPhone announcements stole the show, but they also signaled the end for some models. Apple discontinued the iPhone 15 and iPhone 15 Plus right after unveiling the iPhone 17 and iPhone Air. The high-end iPhone 16 Pro and iPhone 16 Pro Max also met the same fate. Just a year after their release, these premium devices have been sidelined to make room for the new Pro models in the iPhone 17 lineup. It’s a classic Apple move—keeping the portfolio fresh and focused on the latest tech.
Apple Watch
The Apple Watch Ultra 2, known for its rugged build and adventure-ready features, has been discontinued following the launch of the Apple Watch Ultra 3. This titanium powerhouse from 2023 was a hit among outdoor enthusiasts, but Apple’s new model brings brighter displays and enhanced health tracking.
Similarly, the Apple Watch Series 10 and Apple Watch SE 2 are no longer in production. The Series 10, Apple’s thinnest smartwatch yet, gets replaced by the Series 11 with faster charging and new fitness metrics. The budget-friendly SE 2, a go-to for first-time buyers, bows out for the SE 3, which promises even better value with updated sensors.
AirPods
In the audio category, the AirPods Pro 2 have been discontinued to spotlight the AirPods Pro 3. The second-gen Pros, with their active noise cancellation and spatial audio, were a staple since 2022. Now, the third generation steps up with better battery life, improved transparency mode, and seamless integration with the new iPhones. This shift ensures Apple’s wireless earbuds stay at the cutting edge, but fans of the Pro 2 might find deals popping up soon.
Now here’s the good part: These products won’t vanish overnight—you can still find them at retailers like Best Buy or Amazon, often at reduced prices. If you’re eyeing a deal on a discontinued model, look out for those at retailers like Amazon, Best Buy, or Walmart, where stock may linger at discounted prices.
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