This is not like the NFL, where your favorite team is playing every Sunday for the next 16 weeks (excluding bye-week, post-season, Pro Bowl, and Super Bowl), but these Apple events only come once a quarter (3-4 events a year), so when the time does come for a new event, we as the Apple fans and customers get very excited.
By the time the event is in the final hour of starting, we already know what is probably going to be released because we have been stalking Apple news and rumor sites ever since the end of WWDC in June. And the weird part is that despite the fact that we already know what is going to be released, the events are still highly entertaining to watch because there are moments (very few today) where Apple can still surprise us with a new piece of hardware or software.
Best of all, when you’re watching the event take place, there is no shame in cheering and clapping because everyone at the event and on Twitter is cheering as well. You will not find that kind of fandom or dedication at any other company-branded event.
Apple fans and users might be biased by saying that Apple products are the best of any kind of out there, but the culture of company is what keeps it alive and strong. We don’t mind paying a higher price for our products because we know that Apple has done everything in their power to make sure that the product has a fantastic design and that it works the way it should, little-to-no hiccups.
We hope that Apple’s event today is just as explosive as the Samsung Galaxy Note 7’s batteries!