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iPhone X Sales Slow Down While iPhone 8 and 8 Plus Sales Climb

New data has been released for the sales of the iPhone X as well as iPhone 8 and 8 Plus and they are both positive and negative. The sales for the iPhone X are slowing once again and coming to a decline which isn’t surprising. However, iPhone 8 and 8 Plus sales have seen growth, having started to climb in the past month.

iPhone Sales Figures

Based on statistics, the iPhone 8 has made 23% of iPhone sales for Q1 of 2018. The iPhone 8 Plus right behind it at 21% sales. And the underperforming, underwhelming 16% from Apple’s £1000 flagship, being the iPhone X. Thestaggering figure is that if the sales produced by the iPhone 8/8 Plus are added, it adds up to 44%. That is almost 3 x that of the iPhone X. Which to say the least is quite bad considering how special and a milestone the iPhone X represents for Apple. However, this can be seen as a positive thing as the iPhone 8 sales were at a combined 41% in December of last year. This year in only the first Quarter, combined sales are at 44% which is a marginal but positive improvement.

Another reason for the decline in sales of the iPhone X could be due to the release of the RED iPhone 8 and 8 Plus. For some reason, no RED coloured iPhone X was released which is confusing as it could have definitely boosted sales. Because of the lack of no new colour for the X, it is predicted that the iPhone X will be responsible for even less sales for Q2 of iPhone sales in 2018.

What about older iPhone models?

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Important to mention that the older iPhone models, e.g. the 6S and 7 also make a good percentage of iPhone sales. The iPhone 7 and 7 Plus combined made up for nearly 20% of iPhone sales. This figure is positive considering the iPhone 7 is close to being 2 years old. The 6S and 6S Plus took a neutral 13% while the SE took a small 8% of sales.

The stats in a collective form can be seen below in the chart shown:

Image by CIRP (Consumer Intelligence Research Partners)

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