Apple again this year is participating at the San Francisco Pride parade, along with Apple’s CEO, Tim Cook. The company handed out Apple Pride T-Shirts with the Apple Pride logo on the shirt. Apple will be joining the San Francisco Pride Parade along with other groups and companies at the parade.

The company has been celebrating the Pride Parade for many years, it seeks as a way of showing support of human equality, diversity across ethnicities, and sexual orientation.

Apple executives including Jay Blahnik and Lisa Jackson were also participating at the parade.  At WWDC18, the company announce a Pride themed Apple Watch face and a Pride Apple Watch Band. The company has also rolled out Pride-focused tables and displays to a selection of Apple Stores around the world.

Related Apple Pride Stories:

Apple celebrates Pride 2018 with employee celebrations and custom store displays promoting the new Pride Watch Band and Watch Face

Apple releases new Pride and Summer bands for Apple Watch, alongside the Pride Face