Apple did announce the new Apple TV+ this week at their March event this year, and it looks like since Apple is somewhat getting late to the game with this one. The good thing is that it is not too late for them to take on an endeavor such as their own streaming service.
However, given the fact that Spotify now has a partnership with Hulu that will enable Spotify Premium users to pay $9.99 per month and get free Hulu with their subscription, I think that this is something that Apple needs to consider with their Apple Music streaming service and find a way to pair Apple TV+ with it.
My reasoning for this is simple. Apple debuted Apple Music back in 2015 and it eventually came with two new Apple original shows, Planet of the Apps and Carpool Karaoke, with Carpool still being around in 2019. This was a sample of what Apple could do with original TV shows.
Fast forward a few years, now we’re going to have Apple TV+, and I think that Apple needs to bundle it with Apple Music. After all, it’s how it all started.
So how could Apple do this? Well, I’d say that Apple has two options on their hands.
The first one is that you bundle it with Apple Music for every user out there and have them pay $9.99 a month like you normally would for the price of the service, and then make the price of the service (bundled with Apple TV+) $14.99 a month. This way, Apple would be getting $5 more for charging for Apple TV+.
The other option would be to take the Spotify Premium for Students with Hulu approach, which is to offer the service to students like me who have Apple Music for Students and pay $4.99 a month for it. Within that, Apple could offer their original content for no extra cost to the students or raise the price of Apple Music for Students with Apple TV+ to $9.99 per month.
I would point out that if Apple kept the first approach, the service may look more attractive since most students like getting free stuff and free original content from Apple will only make them want to use it even more, as well as possibly hook them in as future customers of the service.
At the end of the day, this is all my opinion and merely a concept or idea for what Apple could do with both of their services. I do think that bundling the service is a good idea and is something that consumers and current Apple Music customers would want.
Let us know in the comments if this is something that you would like to see in the future for Apple TV+ and Apple Music. I am very curious about this!