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Instagram begins testing hidden like counts

Earlier this year, Instagram announced changes to how statistics were displayed to users in the app. They first started by removing the emphasis on follower counts, and today they’re expanding testing to the removal of like counts.

It’s a move that will make the platform a nicer and healthier place and means that followers cannot see likes of their friend’s posts, only the person that published the post can view the numbers.

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Instagram has confirmed that the following countries are able to try out this change:

  • Ireland
  • Italy
  • Japan
  • Brazil
  • Australia
  • New Zealand

The company says that it’s part of a big effort to have “your followers focus on the photos and videos you share, not how many likes they get.”

Should users have the ability to disable this feature for specific posts, or their whole account? Let us know on Instagram.

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