After the September Event had concluded, Apple presented the world with two new iPhones, a new version of the Apple Watch,  and more information about their new services, and this has now shoed us the future of Apple for the next six months. But, is there more to this event that wasn’t said on the stage of the Steve Jobs Theatre? More than the new devices that were presented, we were shown a newer, bolder, different Apple, which now seems to be at the top of the tech industry in the same position as they were in 2007 when they announced the first iPhone.

First of all, the new iPhone 11 and iPhone 11 Pro have shown an exciting new evolution of the Smartphone design language they have been perfecting for more than a decade now. By introducing highly demanded features, such as night mode, wide-angle lenses and new and improved photo processing software, they have now gained the attention of their most passionate fans and also new users coming from Android, being that the iPhone 11 has now a lower price point than most flagship Android phones including a better OS and features that exceed the offered features that Samsung, Huawei and other OEMs put on their flagship phones. Also, the clear strategy to give most consumers a powerful and feature-packed device in the form of the iPhone 11 and a great experience with new and improved technology perfected for professionals with the iPhone 11 Pro.

But what really defines this change in direction is the heavy focus on services. Apple TV +, Apple Arcade and Apple Card are shaping up to be a big part of the company’s future, as well as a big driving force for consumers to purchase more Apple products. This new source of income for the company even allowed them to lower the price of the iPhone 11 compared to the iPhone XR from last year for fifty dollars. Also, the profit they have collected over the years from the wearable market from products like the Apple Watch and AirPods seem to have paid up and helped the company to reinvent themselves in a way they are not dependent of hardware sales in a market oversaturated with smartphones.

In the end, this all shows that Apple is moving in a different direction now, future-proofing their products and their services, which will spearhead their company into the following years, and now, they are catering to different demographics, which will make more people buy an iPhone not only because of the quality product but because of the amazing experience it provides inside the Apple ecosystem.

What is your opinion on this? Do you think this is the right course of action of Apple? Let us know your opinion down below.