Every now and then, Apple seems to launch an additional color halfway through its update cycle for the iPhone. Introduced in October 2020, Apple debuted the iPhone 12 and 12 mini. These models come in Blue, Green, White, Black, and (PRODUCT)RED. Today, this remains the case as Apple introduced a stunning purple color option. I don’t know about you, but I’m sure this will go well with that purple iMac that Apple also debuted today (check our coverage here).
Apple will offer this color for both the iPhone 12 mini and iPhone 12. Pre-orders for that color start at 5am PDT on April 23. Availability starts April 30.
