Apple is developing a new major hardware subscription platform for buyers of hardware products that will start as soon as this year with the iPhone. A new Bloomberg report states that it would be “Apple’s biggest push yet into automatically recurring sales”.
The report claims that Apple will allow customers to pay a monthly fee to a hardware product such as an iPhone. This means that people can buy an Apple product and use it as a subscription, allowing customers who cannot afford expensive hardware devices to experience the many products of Apple.
Apple’s upcoming hardware subscription would start first with the iPhone and could debut “by the end of 2022 or in 2023.”
“The service would be Apple’s biggest push yet into automatically recurring sales, allowing users to subscribe to hardware for the first time — rather than just digital services. But the project is still in development, said the people, who asked not to identified because the initiative hasn’t been announced, Bloomberg News reports.”
In the U.S., the Cupertino-based giant currently allows customers to finance their hardware products by using the Apple Card service. There is also the iPhone Upgrade Program that allows customers to gain a new iPhone every 12 months.
Additionally, the subscription could be tied with the Apple One and AppleCare services. When you purchase an iPhone using the iPhone Upgrade Program – you automatically get an AppleCare warranty.
It could be very interesting to see customers buying iPhones via a subscription that could be similar when you can watch Ted Lasso or The Morning Show via subscribing to AppleTV+.
This year, Apple will debut four new iPhone 14 devices, featuring a new design, a hole-punch display, a 48MP camera system, improved performance with 8GB of RAM alongside the A16 chip, an improved A15 chip, and a potential eSIM variant.