Apple tells suppliers to prioritize iPhone 14 Pro production over regular models

iPhone 14 Pro Dark Purple
Image: Apple

According to reputable Apple analyst Ming-Chi Kuo, Apple has instructed suppliers to prioritize iPhone 14 Pro models at the expense of iPhone 14 and iPhone 14 Plus.

In a series of tweets referencing the number of orders for units of each model, Kuo noted that Apple is instructing its supply chain to prioritize the production of iPhone 14 Pro models. Kuo mentions that “Apple’s high-end products have always been more popular in the early stage,” which suggests that Apple expects to sell more Pro models than Non-Pro models due to features and popularity.

“This year’s order allocation of Pro models is higher vs. previous years from this survey, reflecting Apple’s product segmentation strategy change (only Pros receive major updates),” he added.

Here’s a breakdown of the orders in percentages:

  • iPhone 14 Pro and 14 Pro Max: 85%
  • iPhone 14: around 10%
  • iPhone 14 Plus: less than 5%

We reported earlier that Apple is planning to further differentiate Pro & Non-Pro iPhones with iPhone 15, so this report by Kuo looks as if Apple is already planning to sell more Pro models than regular models at launch.

Pre-orders for iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max opened this morning at 7 am CDT. Did you pick up a shiny new iPhone? Which model and configuration did you choose? Let us know below or on Twitter.

Sid Ramirez
Author: Sid Ramirez

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