Following intense confusion and mess when Twitter reformed its verification system, the company has added back the “Official” verified badge on multiple high-profile pages and accounts, after removing it on Wednesday. This comes after three weeks after Elon Musk’s acquisition of the San Francisco-based company and taking all control for himself.
The confusing verification mayhem started when Musk announced that the Twitter Blue subscription will begin offering “verified” status for subscribers for $7.99 a month. Later when many subscribers with the blue check started to show mockery, hoaxes, and unreliable behavior, the company’s Director of Product Management Esther Crawford announced that a grey badge will be added next to high-profile accounts to differentiate between serious and non-serious profiles.
Only for the company to reverse the decision and remove the badge hours after rolling it out. On Friday, Twitter made another u-turn and the “official” badge is back, with companies such as Coca-Cola, Nintendo, The New York Times, Twitter itself, and more all featuring the badge on their respective profiles (again).
Musk said this morning that “too many corrupt legacy Blue ‘verification’ checkmarks exist, so no choice but to remove legacy Blue in the coming months.” The new company owner refers to accounts with a blue verified check that didn’t pay for it.
Billionaire Elon Musk and Twitter reached a deal back in April on a private acquisition by the former. However, many ups and downs have happened since the reach-out agreement with Twitter suing Musk up until the deal was closed on October 27, 2022.
Update on 11/11/2022 @ 10:11 am: The company has suspended Twitter Blue and added that the ‘official’ badge is only for advertisers.