According to Ming-Chi Kuo, Apple’s plans for a cheaper version of the Vision Pro (originally reported by Bloomberg) may have been axed. Kuo has stated that “Unless Apple significantly reduces the price of the Vision Pro, the anticipated significant grown in Vision Pro shipments in 2025 may not materialize.”, this basically means that unless Apple cuts the cost of the Vision Pro, the number of shipments in 2025 will be significantly less than current market expectations. Current estimates have the Vision Pro selling 400,000 – 600,000 units in 2024, which is less than the market expectation of more than one million. This isn’t saying that the Vision Pro is a failure, all this is saying is that unless Apple does something about the price, then shipments for the current Vision Pro might look disappointing, at least until the Vision Pro 2 gets announced and released, which is expected to enter mass production in the first half of 2027. It is expected to feature little to no significant hardware changes.
If Apple proceeds with its plans for a cheaper Vision Pro, it’ll likely feature a lower-resolution screen, cheaper materials, and the A-series chips from the iPhones, as opposed to their desktop-class M-series chips, found in their Mac lineup. It is not yet known how much this cheaper Vision Pro would cost, but if Apple continues to work on it, it will most likely cost around the same as the high-end iPhones, which would be at least $1,000 and could go up to $2,000.
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