Apple made an announcement this morning stating that singer Taylor Swift is Apple Music’s 2023 Artist of the Year.
The company stated that within the first 10 months of 2023, Swift had 65 of her songs enter Apple Music’s Global Daily Top 10, which is more than any other artist.
Swift had this to say about the achievement.
“I am so honored to be Apple Music’s Artist of the Year,” she said. “Thank you to every single one of you for making this year the most incredible, joyful, celebratory year ever. From streaming the music nonstop to screaming it together in real life at the shows, dancing chaotically in movie theaters, none of this would have been possible without you. Thank you so much.”
Oliver Schusser, Apple’s vice president of Apple Music and Beats, said the impact Swift has made on Apple Music and music industry as a whole this year has been a unique scenario.
“Taylor Swift’s impact on music is absolutely undeniable ”” not just this record-breaking year, but throughout her entire career,” he said. “She is a generation-defining artist and a true change agent in the music industry, and there is no doubt that her impact and influence will be felt for years to come. We are thrilled to have the opportunity to celebrate her achievements.”
Apple has also released some stats behind Swift’s music this year which can be seen below:
- Swift saw consistent streaming lifts throughout the year, particularly around the enormous success of Taylor Swift | The Eras Tour. The week the tour kicked off in March, Swift’s streams grew 61 percent globally. She continued to see double-digit growth in monthly streams throughout the summer. Set List: Taylor Swift’s Eras Tour was the No. 1 most-streamed set list of the year, and among the top 40 editorial playlists of the year.
- Favorites like “Bad Blood,” “Blank Space,” “Style,” “Shake It Off,” “Wildest Dreams,” and “All Of The Girls You Loved Before” all reached the Apple Music charts for their first time in 2023.
- “Cruel Summer,” off Swift’s 2019 album Lover, became one of the biggest songs of the summer on Apple Music worldwide. The song re-entered the Global Daily Top 100 in April for the first time in four years and has stayed there ever since.
- Midnights still stands as the biggest album of all time by a female artist in Apple Music history by first-day and first-week streams worldwide.
- Swift is the No. 1 most-streamed female artist in Apple Music history, and is also the female artist with the most songs to reach Apple Music’s Global Daily Top 100.
And yes, Swift is said to be receiving a physical award for winning Apple Music’s Artist of the Year.
“As Apple Music’s Artist of the Year, Swift will also receive a physical award that represents the extraordinary craftsmanship integral to creating music. Each Apple Music Award features Apple’s custom silicon wafer suspended between a polished sheet of glass, and a machined and anodized aluminum body. In a symbolic gesture, the same chip powering the devices that put 100 million songs at listeners’ fingertips also sits at the very heart of the Apple Music Awards.”
