With Earth Day coming next week, Apple is celebrating its environmental goals and progress in a big way starting by updating its homepage to highlight how to recycle your old Apple devices.
Around the same time, Apple also released an ad (at least on its UK YouTube channel) that Apple has been doing away with leather in all of its accessories to reduce its carbon footprint.
What’s even more interesting is that there’s no reference to Apple’s custom-designed, yet controversial FineWoven material in its ad. That material was faced with huge criticism that it doesn’t feel as premium as leather, to begin with, and that it scuffs up very easily. When Apple refreshed its watch bands with new colors last month, the company didn’t offer any new colors for its FineWoven bands. Only time will tell if Apple will continue offering FineWoven accessories, improve on the material, or discontinue the material altogether.
One of Apple’s biggest goals is to be carbon neutral by 2030, and offering select Apple Watch* and specific watch band** combinations that are 100% carbon-neutral was the first step in achieving that goal.
Earth Day is on April 22 this year, and Apple has offered several ways for you to celebrate, including the Activity Challenge.
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*Aluminum and titanium cases for Apple Watch and Apple Watch Ultra, respectively are carbon-neutral.
**All Sport Loops, Alpine Loops, and Trail Loops released last fall are carbon-neutral.
