A few days ago, Apple published two new Mac ads to promote some key features for the MacBook Pro. The first one, titled “Low Glare”, highlights the new nano-texture display option on the MacBook Pro by showcasing how the display is still visible and free of glare even in the harshest sunlight as seen by the man who’s sunbathing on the rooftop with his MacBook Pro. The nano-texture display option was first introduced with the Pro Display XDR in 2019, and it made its way to the Studio Display, iMac, iPad Pro, and MacBook Pro. Etching the glass at the nanometer level allows it to diffuse light and removes glare overall. For the MacBook Pro, it’s a $150 option for all models.
For the second ad titled “Up to 24 hours”, it highlights the phenomenal battery life that MacBook Pro offers by featuring a man who’s not worried about having to plug in his MacBook Pro since it would last so long despite leaving the charger in the subway. The base 14-inch MacBook Pro with M4, for example, can get up to 24 hours of video streaming; of course, battery life varies on usage and configuration.
Both of these ads are a continuation of Apple’s series of Mac ads to promote its latest MacBooks that feature Apple Silicon, and they link to Apple’s “Mac Does That” webpage to get users to switch to a Mac.
