According to The Information, Apple has instructed at least two of its suppliers to increase production of the standard iPhone 17 by 30-40%. This move follows impressive pre-order numbers last weekend. The standard model, priced at $799, appears to be stealing the spotlight from its pricier Pro siblings.
Apple’s standard iPhone 17 picked up camera and display upgrades such as 120Hz ProMotion, Always-on Display, and a 48MP Ultra-Wide lens that previously lived on the Pro line, making the cheaper phone more attractive to price-conscious buyers without a big compromise. That mix shift is great for market share—though it can pressure margins since cheaper models carry lower profits.
The report highlights a shift in buyer preferences. Shoppers are gravitating toward the more affordable option, possibly due to economic pressures or simply because the standard iPhone 17 meets most needs. It’s reminiscent of how the iPhone SE line has appealed to value seekers in the past.
If you’re eyeing the standard iPhone 17, you may still find same-day pickup in many locations, but online shipping windows can slip quickly. Keep an eye on Apple Store pickup and authorized retailers if you want one sooner.
Apple’s production tweak signals confidence in the new lineup’s appeal—especially the redesigned models (including the slimmer iPhone Air). It also hints at a strategic push to reignite iPhone growth by making the base model feel more “Pro” for less money.
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