Apple introduces the MacBook Neo: offering the complete Mac experience featuring the A18 Pro chip and fun, vibrant colors, all starting at $599

After several months of rumors, the newest addition to the MacBook lineup is now official. The new MacBook Neo brings incredible value for those who want the complete Mac experience and the seamless integration between other Apple products, especially for several Continuity features like iPhone Mirroring and Universal Control.

“We’re incredibly excited to introduce MacBook Neo, which delivers the magic of the Mac at a breakthrough price. Built from the ground up to be more affordable for even more people, MacBook Neo is a laptop only Apple could create. It features a durable aluminum design in four beautiful colors; a brilliant Liquid Retina display; Apple silicon-powered performance; all-day battery life; a high-quality camera, mics, and speakers; a Magic Keyboard and Multi-Touch trackpad; and the intuitive and powerful features of macOS. There is simply no other laptop like it.” -John Ternus, Apple’s Senior VP of Hardware Engineering

The new MacBook Neo comes in a wide array of fun colors that make it more personal than ever before. Offered in blush, indigo, silver, and citrus, there’s a MacBook Neo for everyone. The MacBook Neo features a brilliant 13-inch Liquid Retina display that supports 1 billion colors, which will make everyday tasks a joy to use on this MacBook Neo. The MacBook Neo features a 1080p FaceTime HD camera, dual mics, and dual side-firing speakers with Spatial Audio support, so video calls will look and sound great on this MacBook Neo.

The MacBook Neo features the phenomenal Magic Keyboard with full-height function keys and Touch ID* for an optimal typing experience and convenient authentication for logging in, Fast User Switching, and securely paying for items using Apple Pay. The Multi-Touch trackpad provides a smooth tracking experience with intuitive gestures for quick actions such as accessing Mission Control.

The new MacBook Neo features the powerful and capable A18 Pro chip, which handles everyday tasks like a breeze yet provides unparalleled, all-day battery life with up to 16 hours of battery life on a single charge. With 8GB of RAM built into the A18 Pro chip, the MacBook Neo is powerful enough to run all of the apps that Apple Creator Studio offers, such as Final Cut Pro and Logic Pro. The MacBook Neo is still versatile. Featuring two USB-C ports, you can seamlessly connect to a wide ecosystem of USB-C accessories, such as external drives and monitors. The headphone jack is located on the right to let you listen to music or work with several audio projects at the lowest latency possible. Additionally, the MacBook Neo features Wi-Fi 6E and Bluetooth 6, so you can stay connected wherever you are.

The MacBook Neo continues to be environmentally friendly. Using an entirely new impact process to manufacture the aluminum unibody enclosure, the MacBook Neo is now Apple’s lowest-carbon MacBook. This new MacBook Neo is part of Apple’s goals to be 100% carbon neutral by the end of 2030.

The new MacBook Neo starts at just $599, and that includes 256GB of storage that allows you to store many of your files, photos, and videos. The upgraded 512GB configuration is also available for $699. Both of these models will offer the same array of colors mentioned above. This MacBook Neo is also eligible for an educational discount of $100 off for college students and educators ($499/$599 for 256GB/512GB, respectively). Customers who buy this MacBook Neo are eligible for a 3-month free trial of Apple Creator Studio. Apple Creator Studio will be $12.99/month (or $130/year) for regular users or $2.99/month (or $30/year) for college students and educators. Pre-orders for the MacBook Neo start today, and it will be available in Apple Retail Stores and Authorized Resellers starting Wednesday, March 11.

*Touch ID is available only on the 512GB configuration.

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